Clear Channel announces major Hammerson deal

Clear Channel has landed a contract for 223 full motion digital advertising screens across Hammerson’s 12 flagship destinations in the UK, which include Bullring & Grand Central, Brent Cross and Cabot Circus.

The two already work together in Ireland and France. As of June, Clear Channel will be offering advertising opportunities across Hammerson’s UK estate as part of its Malls Live network, and this will grow to almost 700 screens across 57 UK malls. 

“We’re committed to making our flagship destinations across the UK as attractive as possible for consumers and brands. That means not only providing the best facilities and a compelling brand mix, but also investing in the broader experience, and that includes the advertising opportunities,” says Howard Ebison, UK & Ireland Operations Director, Hammerson.

“This partnership with Clear Channel will help ensure brands can deliver a coordinated, engaging narrative across their external channels, as well as reach the millions of consumers that visit our destinations every year. It also brings us in line with the latest developments in the fast moving out-of-home advertising market.”

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