54% of IT decision makers admit to data collection shortcomings
Research indicates growing need for enterprise-grade platforms as data insights surge.
Luminati Networks has announced research findings that highlight the increasing need for large scale data collection.
54% of IT decision makers that took part in an online data collection research panel commissioned by Luminati and conducted by the research firm Frost & Sullivan, expressed a need for larger scale data collection as appetite for data continues to grow.
Other data collection challenges include a lack of visibility into regional insights (24%) and being blocked from websites when trying to access publicly available data (22%).
Of the 128 IT decision makers from industries including retail, financial services, travel, security, brand protection and marketing, almost half said they use data collection for business critical operations such as market research (49%), collection of competitive public data (44%) and price comparison (7%).
However, 65% of businesses are yet to deploy enterprise solutions for collecting data at scale.
“These findings highlight that brands from a wide range of sectors are using data collection for market research and gaining strategic insights, but that capacity issues and unlocking geographical-based online data are still causing roadblocks across the board,” says Or Lenchner, CEO at Luminati Networks.
“To benefit from the valuable insights that data can provide, brands need to be working with partners that can deliver the capability to collect the right data, in the required volumes. The failure to do this will see brands fall behind in their respective sectors and that’s why they must act now.”
Luminati has been a pioneer of the data collection domain since its inception and continues to lead the market with its proprietary technology. Through its industry leading IP proxy network and advanced data collection tools, it provides its thousands of customers, which include market leaders from the Fortune 500 and industry leaders across multiple sectors.
About Luminati Networks
Luminati is a leading ethical provider of online data collection services. With Luminati, businesses have the tools to collect data at scale and gain a real and accurate perspective of how customers are interacting with their brand and with their competitors – openly without being blocked or served misleading information.
Ethical standards are at the heart of Luminati’s DNA and it is proud to work alongside its customers to collect data through an ethical-by-design approach. To find out more about the company’s extensive data collection platform and how it can benefit your business, visit its website here.
