Lenta and GenerationS seek innovative startups

Corporate accelerator GenerationS and Russian retailer, Lenta, have launched a call for startups in the USA, Europe, Israel, China and South Korea.

They are looking for mature technology solutions that optimise a retailer's business in marketing, operations, logistics and supply chain management, as well as HR areas. Further details here.

Selected startups will get the opportunity to launch a paid pilot and implement their solution within Lenta, which is Russia’s third largest retail chain, with more than 250 hypermarkets and 135 supermarkets.

Vladimir Sorokin, General Director, Lenta, says: “We understand the local technology landscape and are now looking for promising solutions in countries with the most advanced innovation ecosystems.”

“Our goal is to identify breakthrough projects that will enable us to lead the technological leadership in retail in a number of areas. We are confident that the expertise and experience of GenerationS will help us in the implementation of this project.”

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