Chloé tracks price changes with EDITED tech

Chloé is tapping into EDITED’s pricing data platform.

This uses AI, analytics and image and text recognition to understand pricing, discounts, assortments and trends in real-time across the apparel, beauty and homeware industries. 

Alenn Lao, E-Commerce and CRM Director at Chloé, says: “Tracking price changes efficiently was a pain point we were looking into across our retail and wholesale networks.”

“With EDITED, our teams are immediately notified of any changes in prices and discounts, ensuring consistency between us and our partners. Through its easy to use platform, EDITED data gives us insight into the necessary actions and key decision making needed to support our online business.” 

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