Amazon Shopper Panel launches for US customers

Amazon has launched Amazon Shopper Panel, an invitation-only initiative where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com and by completing surveys.

People can upload 10 eligible receipts per month by using the Amazon Shopper Panel app to take pictures of paper receipts or by forwarding email receipts to receipts@panel.amazon.com.

They will earn $10 towards either an Amazon Balance or a charitable donation. They will also get additional rewards each month for every survey they complete.

The programme is currently only available to US customers. Amazon says that it may use customer data to improve product selection at Amazon.com and Whole Foods Market, as well as to improve content selection offered through services such as Prime Video.

The collected data will also help advertisers better understand the relationship between their ads and product purchases at an aggregate level.

Be afraid, market research peeps, be very afraid!