Co-op invites Twitter wrath after launching Big Price Cut campaign
Last week we reported that Co-op had hit social media gold with its Aldi UK 30th birthday content.
The convenience retailer has been back at it this week, plugging its The Big Co-op Price Cut campaign.
This sees it investing £50 million to lower prices on 300 branded and own-brand products and launching a value range.
Jo Whitfield, Co-op Food Chief Executive, said: "Value is uppermost in the minds of shoppers and offering good, honest prices and fairly sourced products is important to help shoppers balance their budgets."
A spokesperson added: "The economic uncertainty means shoppers are looking for value for essential everyday products."
On Twitter, Co-op declared…
Enter lots of disgruntled Twitter users. “The most expensive food retailer proudly announces that it's to cut its exorbitant prices, but they will probably still be higher than other leading food chains,” said David Bance.
Here are a few other zingers that caught our eye.
“Being a convenience retailer you do pay a little more than in the larger supermarkets but we are committed in helping customers save on their weekly shop,” Co-op’s social media team responded.
Elsewhere, people had a moan about hair glued to the top of a milk carton, no QR code for the NHS coronavirus app and insane amounts of plastic in stores.
Tsk, there’s no pleasing some people, is there?
