Bambuser preps The Lobby Live launch at MOOD Stockholm
Live video shopping specialist Bambuser and Swedish real estate company, AMF Fastigheter, have announced that their The Lobby Live omnichannel offering will open in MOOD Stockholm during November.
This will bring together shoppable live streamed video experiences and physical pop-up spaces in the shopping mall, which straddles the shopping districts of Östermalm and Norrmalm.
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"We believe this collaboration with AMF Fastigheter exemplifies the types of retail innovation that will enable physical spaces to thrive, even as shopping online continues to grow," says Maryam Ghahremani, CEO at Bambuser.
"We're confident that The Lobby Live will provide a fantastic way for retailers to engage with existing customers and attract new ones while Bambuser gains additional recognition and reach in the market."
"Interest in live video shopping has grown rapidly, but so far it has been relatively limited. High entry costs of live videoing technology have been prohibitive to brands,” says Anna Thelander, Head of Marketing & Communications at AMF Fastigheter.
“With The Lobby Live, we and Bambuser have developed an attractive offer that makes it easier for more people to use the format. Live video shopping leads to both increased digital sales and reach while driving traffic to the physical store.”
