AliExpress unveils real-time livestreaming translation feature

Ahead of the 11.11 Global Shopping Festival, Alibaba Group subsidiary AliExpress has launched what is pitched as “the world’s first real-time livestreaming translation feature on an e-commerce platform”.

The aim is to overcome cross-border language barriers. The new solution currently supports simultaneous translation from Chinese to English, Russian, Spanish and French, as well as from English to Russian, Spanish and French.

This week, we look at what Alibaba Group’s ecosystem has in store for the 2020 11.11 Global Shopping Festival and different initiatives from the group’s units to help U.S. SMBs in both B2C and B2B sectors thrive globally in a new business environment. https://t.co/y4r11xz7G2
— Alibaba Group (@AlibabaGroup) October 23, 2020

The system is powered by Alibaba Group’s artificial intelligence technology.

Also of interest: Alibaba preps record breaking 11.11 Global Shopping Festival

“As an industry pioneer, we are dedicated to empowering both content creators and sellers to react fast and to break language barriers by taking advantage of cross-border livestreaming, a testament of our commitment to technological innovation,” says Wang Mingqiang, General Manager at AliExpress.

The company says that it will upgrade the system in phases to support more languages. For example, this Black Friday, real-time livestreaming translation between English, Spanish and French will be available, as well as real-time translation of live comments in 18 languages.