Alibaba preps record breaking 11.11 Global Shopping Festival

Alibaba Group has held a kick off media event for this year’s 11.11 Global Shopping Festival (aka Singles’ Day).

The e-commerce giant announced that, for the first time, it will bring the event, now into its 12th year, to audiences outside China through a series of livestreamed events, each to be held from 16:00 to 17:30 CET/15:00 to 16:30 GMT on 10th and 11th November.

These will feature live exclusive access to Alibaba executives, interviews with brands and industry experts, as well as behind the scenes looks into 11.11 activities.

Alibaba is anticipating the highest ever consumer turnout, with about 800 million users participating. Unlike in previous years, the event will span two sales periods from 1st to 3rd November and 11th Nov. and feature deals and discounts in non-traditional categories such as apartments, automobiles, and home decoration plans.

Tmall and Taobao President Jiang Fan told media the reason for this move is to give brands and SMEs more exposure and opportunities to reach consumers.

Further details below.

Global brand recovery will be a key focus of this year’s 2020 11.11 Global Shopping Festival, according to Alibaba’s kickoff media event in Shanghai on Tuesday. Find out what else to expect from this year’s event. https://t.co/8pq395jT71
— Alibaba Group (@AlibabaGroup) October 20, 2020