Iceland and AO bring you the Refreezenator

Iceland has teamed up with online electricals retailer, AO, to develop a freezer of the future.

“With frozen food sales up 34% and freezer sales up 120%, the ‘Refreezenator’ turns the original fridge freezer design upside down so you can store more of the food you love,” Iceland said in a tweet.

#DYK people are shopping for more frozen food than ever, meaning the frozen space in a fridge freezer just isn’t enough?

Working with frozen experts @AO we want to turn the fridge freezer design upside down with a 70% freezer & 30% fridge combination. Would you be interested?

— Iceland Foods ❄️ (@IcelandFoods) October 5, 2020

Supporting students

Last week, Iceland said it was providing students with £5 off a £40 online shop and offering priority delivery slots for those registering an account with the retailer using a university email. 

The move is part of its efforts to support those most affected by UK coronavirus lockdown measures.

As part of our efforts to support those most affected by lockdown measures, we’re providing students with £5 off a £40 online shop and offering priority delivery slots for those registering an account with us using a university email. https://t.co/MMCfwNYlBY pic.twitter.com/e5QWGkR6XP

— Richard Walker (@icelandrichard) September 29, 2020

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