New adidas Originals flagship store opens in London
adidas has opened the doors to a new Originals flagship store on London’s Carnaby Street.
This features art installations created by local designers and artists, including Paolina Russo, Bethany Williams and Melissa Kitty Jaram and God’s Own Junkyard. The space also offers a SPEZIAL pool table and Pioneer DJ equipment set up for shoppers to use.
It has been built with BREEAM certified materials alongside reclaimed wooden flooring and upcycled furniture throughout, including a Stan Smith 3D printed trefoil mural containing living plants.
Chis Walsh, VP Brand adidas, North Europe, says: “The new adidas Originals flagship is one of the best expressions of our brand, combining creativity and sustainability with commerce.”
“The store will become the destination for the most in demand adidas Originals products in London, and we look forward to joining the Carnaby neighbourhood in welcoming our consumers and community.”
RTIH Innovation Awards
Last year, adidas emerged triumphant in the Bricks and Mortar Innovation category at the first ever RTIH Innovation Awards.
It picked up the award for its new Oxford Street flagship store. This includes over 100 digital touchpoints, all 100% powered by green energy.
Shoppers can also use the Instagram Camera on their mobiles to unlock AR installations that bring to life stories behind the brand’s product innovations.
