Rakuten DX Solution targets physical retailers’ digital transformation plans
Rakuten is establishing a new company, called Rakuten DX Solution, to support bricks ands mortar retailers in Japan to implement digital transformation strategies.
“By establishing this new company, we aim to empower the realisation of a new kind of physical store through the digital transformation of food product and daily necessity retailers across Japan, by leveraging the expertise we have developed through our own businesses in areas such as OMO (online merges with offline) and data marketing,” a press release states.
“Our vision for the future of retail calls for acceleration of initiatives such as the optimisation of inventory control and pricing with AI-driven user-demand forecasting, and the introduction of in-store checkout that circumvents cash registers with the use of smartphones,” it adds.
“For OMO initiatives, Rakuten plans to leverage both online and offline purchasing data in order to offer personalised shopping information directly to customers and a more convenient shopping experience.”
Plans are afoot to partner with companies that share Rakuten’s digital transformation vision. Potential partners include Tokyu Corporation.
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