Zalando goes all in on AWS machine learning technology
Online fashion and lifestyle platform Zalando has selected Amazon Web Services (AWS) as its preferred cloud provider.
It is tapping the company’s machine learning tech as it looks to “innovate faster and redefine the online shopping experience”.
Zalando is also using AWS technologies in analytics, compute, database, networking, serverless, and storage.
“Working with AWS, we’ve created a next-generation machine learning platform that enables all of our data scientists and developers to collaborate better and work more efficiently with teams across the company,” says Rodrigue Schaefer, Vice President Digital Foundation at Zalando.
“This platform is enabling us to continuously improve the customer experience by rapidly reducing the time it takes to design and implement state-of-the-art personalisation tools and new product features.”
“From better stock management to a quicker returns process, we’ve also used a range of additional AWS services to drive operational efficiencies at all stages of the customer journey.”
“As one of the largest online retailers in Germany and Europe, it is exciting to see Zalando go all in on AWS for its machine learning provider to support their growth and innovation strategy,” says Klaus Bürg, General Manager for Amazon Web Services EMEA SARL in Germany, Austria, and Switzerland.
“With millions of customers across Europe, Zalando is a great example of a company that is using machine learning to build, test, and introduce new and more personalized features at scale.”
He concludes: “By using the full portfolio of AWS in conjunction with machine learning, Zalando will become a more data-driven, flexible, and scalable organisation that leverages customer insights to reimagine the online shopping experience.”
