The Beaumanoir Group deploys Cegid omnichannel tech

French fashion venture the Beaumanoir Group has chosen Cegid’s cloud-based unified commerce platform to equip the recently acquired apparel retail chain, La Halle, with omnichannel and PoS technologies.

“We’ve been working with Cegid for over 20 years and this partnership has played a key role in supporting our growth both in France and internationally,” says Benjamin Amice, Managing Director at the Beaumanoir Group.

"As retail has become omnichannel, Cegid’s retail solution is at the heart of our buying, selling, supply chain and CRM, and we believe the platform will accelerate the re-launch of La Halle and the transition into the digital age of all the brands within the group.“

The solution has been deployed in over 2,800 stores in 40 countries to manage sales, customers and inventory. The group has also armed 900 store associates with mobile devices to improve customer service, cut down on waiting times and boost efficiency.

La Halle’s roll-out kicked-off in July - at a rate of 25 to 30 stores a day - to reach a total of 339 stores.

"For many years, we’ve been working hand in hand with Cegid on numerous technology projects to deliver a unified shopping journey across shopping channels – whether via e-commerce, mobile or physical stores,” says Jean-Philippe Serre, IT Director for the Beaumanoir Group.

“Retailers’ IT systems need to be able to adapt to these changes and continually meet the expectations of our consumers and employees. The technology must support the business, making change easier and quicker.”