Shopify reports record global Black Friday 2020 sales

Shopify has announced record setting Black Friday sales of $2.4 billion from the one million plus independent and direct-to-consumer brands on its platform.

On 27th November, from the start of Black Friday in New Zealand through the end of the event in California, Shopify powered businesses saw a 75% increase in sales from the same day in 2019.

New York, London, and Los Angeles were the top selling cities worldwide.

The average Black Friday cart price globally was $90.70, an increase of 11% from last year. 14% cross-border orders were, meanwhile, placed on the platform.

#BlackFriday was, as Lady Gaga put it, “brilliant, incredible, amazing, show-stopping, spectacular, never the same, totally unique, completely not ever been done before, unafraid to reference or not reference”.

Here’s why ⬇️ 🤯
— Shopify (@Shopify) November 28, 2020

“In just a single day, merchants around the world produced more than 80% of the sales of the entire holiday shopping weekend last year,” says Harley Finkelstein, President at Shopify.

“With more consumers than ever shopping online this year, we anticipate this weekend being one of the biggest e-commerce events in history, as consumers vote with their wallets and support the independent and direct-to-consumer businesses they love.”