Asda Stevenage deploys Music Magpie mobile phone recycling kiosk

Shoppers at Asda’s Stevenage innovation store can now recycle their old mobile phones.

They can use a Music Magpie SmartDrop Kiosk and get cash sent to their bank account.

eSEL solution

Asda recently rolled out an electronic shelf edge labelling (eSEL) solution at iStevenage.

James Sands, Project Manager - Tech Store at Asda, said in a LinkedIn post: “It’s taken just over a year and has probably been the most challenging project I’ve delivered, but after five nights of installing we now have a fully integrated eSEL solution across 22,000 lines in our innovation store.”

Asda, which earlier this year launched a new sustainability store in Leeds and is involved in various “test and learn” initiatives under CEO Roger Burnley, is trialling a number of other technologies at Stevenage. 

These include 3D holograms, further info on which can be found here.

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