Klarna taps Bambuser live shopping tech for Livestyle launch

Buy now, pay later specialist Klarna has launched Livestyle, a live fashion show powered by Bambuser's live video shopping technology.

This is available in the Klarna app. Livestyle is pitched as the first of its kind in the western world and in line with the Swedish company's shift from a payment provider to cover the entire shopping experience.

The show is led by the influencer and PR personality Roshi Hoss, along with star stylist Sara Biderman. New episodes of Livestyle will be released every week and will feature guests and fashion experts.

Emilia de Poret, Fashion Director at Klarna, says: "Live shopping is sometimes described as a TV shop in budget format, but Livestyle can rather be described as a TV shop with extra everything.”

“Sweden as a market was quick to catch up on live shopping, but so far we have only seen the beginning of this phenomenon. I think it will continue to be a big trend next year as well, but in a more refined form."

She adds: "For viewers to stay in this fast paced format, it is essential to find the right balance of inspiration and entertainment to make the content feel believable and interesting. I think we have succeeded in this."

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