The Very Group tests out LoopMe AI advertising solution

LoopMe has launched an artificial intelligence solution that provides guarantees on media investment effectiveness goals, such as ad recall, brand lift, brand affinity, consideration and purchase intent.

This was trialled as a beta by The Very Group, together with its agency partners, dentsu/Amplifi UK and Vizeum, earlier this year, and is now available for global advertisers.

Jill Bothwell, Partner at Amplifi UK, says: “In a media first, by trading on a new suite of digital KPIs and with make-good assured, we were able to focus investment efficiently toward ad effectiveness guarantees for our client.”

“The test performed brilliantly, delivering an impressive 15% incremental AI uplift on consideration to shop, surpassing the guaranteed KPI by 50%. It’s great to be at the forefront of this new approach to drive greater accountability for brand planning and measurement. “

“We look forward to evolving this innovative way of placing our clients’ diverse range of ad-effectiveness KPIs at the heart of campaign investment."

LoopMe’s platform, PurchaseLoop, harnesses mobile data and uses a combination of closed loop attribution tools, AI and analytics. If advertisers do not see an agreed upon lift in performance against their goals, LoopMe will run make goods at no charge.