Dunelm boosts online performance with Fastly tech
Dunelm has completed an e-commerce re-platforming project with Fastly's edge cloud solution.
The retailer’s team reports a 900% increase in web page load speeds, resulting in a 23% lift in basket performance.
“Consumer expectations are continually growing when it comes to online retail,” says Gonzalo de la Vega, VP Strategic Projects at Fastly. “User experience is business critical. And this is underpinned by performance.”
“During the nationwide lockdown, Dunelm saw new surges in web traffic and yet, web page load speeds increased by up to 900%. With a direct and significant impact on the retailer's bottom line, the deployment of Fastly’s edge platform illustrates the importance of delivering a fast, seamless customer experience.”
The platform engineering team also needed the ability to deploy changes quickly. But Dunelm’s legacy CDN was not scalable and could support just one release per month.
“Purging our cache used to take 15 minutes, to one hour. With Fastly, it takes less than half a second,” says Tom Hayman, Head of Platform Engineering at Dunelm.
“It enables us to deliver 200 releases per month instead of only one. It’s a massive step up for our organisation. Dunelm.com is now one of the fastest e-commerce platforms in the UK.”
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