Former mySupermarket boss Viv Craske joins Spoon Guru

UK-based AI food technology startup Spoon Guru has appointed Viv Craske as Senior Vice President of Commercial Development.

His role will include supporting roll-outs across the US, Australia, New Zealand and the Netherlands and partnerships with such retailers as Tesco, Woolworths and Albert Heijn.

Markus Stripf, Co-Founder and CEO, Spoon Guru, comments: “With an entrepreneurial mindset and exceptional commercial instincts, we look forward to Viv accelerating the brand forward to develop our sales teams and bring his in-depth knowledge to retailers.”

Craske’s CV includes a stint as Business Development Director at mySupermarket, before becoming the Managing Director in 2016. “I am thrilled to be joining Spoon Guru’s leadership team and capitalising on the company’s expansion,” he says.

“My role will include driving the business forward by scaling sales operations, driving brand awareness, along with growing revenue across territories and the company’s market share. I’m looking forward to helping partners see significant increases in consumer conversion rates, basket size, return rates and customer lifetime value through Spoon Guru’s food discovery AI platform.”