Molson Coors announces e.fundamentals online partnership

Molson Coors is working with e.fundamentals to drive sales of its beers, including Carling, Staropramen and Sharp’s Doom Bar, through retailers’ websites in the UK.

e.fundamentals’ service will provide it with a continuous report on how its beers are performing against eight fundamentals identified as the key elements influencing online retail sales. The service makes clear where improvements are required.

Digital Marketing Manager Sean Ferguson comments: “We wanted an e-commerce partner that could move beyond just fixing the basics. The actionable insights the e.fundamentals tool provides will allow us to develop our online sales channel and bring our category vision to life.”

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