Pladis Global announces e.fundamentals online tie up

Pladis Global has partnered with analytics platform provider e.fundamentals as it looks to boost its e-commerce strategy across retailers in the UK. 

The company - producer of McVitie’s and Jacobs - will receive daily insights on how its brands are performing online and the actions required to help strengthen its sales and profitability through retailers’ e-commerce sites, including Amazon UK, Tesco and Ocado. 

John Maltman, e.fundamentals Chief Executive, comments: “The scope of our international data analytics platform complements Pladis Global’s global outlook.”

“To be successful online, e-commerce focused brands need insights into their products’ online performance across relevant retailers worldwide. Our powerful, workflow tailored tool allows team members across any business to make critical decisions fast."

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