Maintaining your business's communication with customers

Communication is absolutely key to maintaining a good relationship with your customers.

If you want them to see your brand in a positive light and if you want to maintain this good reputation, you’ll have to make sure that you keep in touch and that they can reach out to you with questions, queries, complaints, exchange requests, return requests and more. Here are a few different things you can do to maintain good communications with your customers at any time!

Customer service

Having a customer service team of sorts is essential. This is the branch of your company your customers or potential customers will immediately seek out when they want help or an answer to a question. The sooner your company gets back to them, the more content they will be.

Set up business phone systems so people can speak to a real person. Have someone monitoring emails throughout your operating hours. Set up social media accounts and have someone monitoring company tags, hashtags and the inboxes. Facebook, Twitter and Instagram are most recommended.

Perhaps most importantly, make sure anyone dealing with customers knows answers to any questions that may come up and have been properly trained to maintain a professional manner. 

Mailing lists

Mailing lists are great for keeping in touch with customers in the long term. Say someone visits your site and leaves without making a purchase. This doesn’t necessarily mean that you can’t reach out to them again.

If you manage to get them to sign up to your mailing list, you gain permission to send them marketing and promotional materials straight to their inbox, keeping your brand in the back of their mind at all times and, often, encouraging them to eventually make a purchase. Through a mailing list, you can reach out to potential customers with information on: 

●     Special offers and sales

●     Events

●     New product launches

●     New product lines

●     New brand collaborations

●     General information

Of course, it’s not exactly easy getting people to voluntarily give you access to communicating with them. So, it’s a good idea to offer some sort of incentive in exchange for them signing up. Some common sign up schemes include:

●     Free delivery on their first order

●     10% off their first order

●     A free gift with their first order

Send out surveys

If you want to know what your customers are thinking, send out surveys that will help you to understand their wants and needs. Again, some sort of incentive may help to encourage people to give up their time to complete the survey. But generally, it will be worth it.

These are just a few straightforward and simple ways to keep in touch with your customers at any point. We’re lucky to be living in an age of technology where communication is easier than ever. So, implement the above steps and areas of focus into your business’ routine. It’ll really benefit you and your brand!