Princess Polly taps Vop tech for TikTok initiative

Online fashion retailer Princess Polly has launched a shoppable TikTok feed on its Australian and US sites.

It worked with US startup Vop on this. Check it out here.

Vop’s app allows retailers and brands to put their TikTok feed directly onto their Shopify store, as well as appear on product pages. They can also pull videos from any hashtags and other influencers who are using/wearing their products.

“I see a lot of ‘How-To-TikTok Guides for Brands’ floating around the internet at the moment. What they often don’t mention is: To be successful on this platform you need to integrate it into your overall brand strategy. If you create great content, use it,” Kim Zorn, Digital Marketing Manager at Princess Polly, said in a LinkedIn post.

“So I’m super excited to leverage our amazing content and launch a shoppable TikTok feed (Vop) on our page to complete the TikTok user journey.”