Sainsbury's takes Chop Chop delivery service nationwide

Sainsbury’s is rolling out its Chop Chop service to 20 cities across the UK, bringing fast grocery deliveries by bike to customers outside of London for the first time.

The retailer pulled the plug on the offering while it concentrated on stocking stores and its online business amid the coronavirus outbreak. It then turned its Blackfriars outlet, which, along with 11 other central London Local locations, had temporarily closed, into its first ‘dark’ convenience store for a trial. 

Also of interest: Sainsbury’s Chop Chop move will have limited appeal

Once a 50-store roll-out is completed by mid-June, around 3.2 million households will be able to get groceries delivered directly to their door within an hour.

Chop Chop launches in Brighton and Bristol today with Manchester, Reading and Richmond, Morden, Charlton and Harringay in Greater London to follow next week. Customers can order up to 20 Sainsbury’s products from a range of around 3,000 essential grocery and household items via an app.

The expansion will support efforts to increase the total number of online delivery slots for its groceries online service to 600,000 per week.

Clodagh Moriarty, Chief Digital Officer at Sainsbury’s, says: “We are doing everything we can to feed the nation and offer our customers quick, convenient and safe ways to get their groceries. Demand for home grocery deliveries has never been higher and we have been receiving great feedback for Chop Chop, with customers really valuing the speed and convenience it brings.”

Sign up for our free retail technology newsletter here.