Backgrounds by Ikea aims to brighten up video calls

Ikea has created a series of backgrounds for use on video calls during the coronavirus outbreak.

Further details on the Backgrounds by Ikea initiative here.

Geomagical Labs

Last month, we reported that Ikea, by way of Ingka Group (set up by the Swedish retailer’s founder, and the primary franchisor of Ikea and owner of Ikea.com), had acquired AI imaging startup Geomagical Labs. 

Terms of the deal were not disclosed. The aim is to give customers more options when trying out furniture in a virtual version of their homes. 

Also of interest: Startup Q&A: Michael Valdsgaard, Founder, London Dynamics 

Ingka Group, which operates in 30 markets around the world, will integrate the technology into its website and an app it began rolling out in 2019.

This built on an augmented reality app launched by Ikea in 2017, which lets customers try out furniture in their home setting.