Akeneo helps Turner Price open up new sales channel

UK-headquartered food wholesaler Turner Price has selected Akeneo to manage product information as part of its e-commerce strategy.

“The wholesale sector tends to be reluctant to invest and adopt new technologies”, says Julian Owen, Director at Turner Price, which integrated with Akeneo in June 2019.

“After our initial launch of Akeneo’s community version, we are aiming to add up to one million stock-keeping units as part of a complex marketplace project. It is helping us ramp up capabilities, manage this new level of data and reach our digital transformation goals. We’re convinced of the competitive advantage a PIM solution provides and consider it as part of a successful e-commerce strategy.”

Turner Price is part of a buying group of 12 members that are implementing Akeneo’s platform. With the new PIM system in place, the company says that it was able to more easily manipulate its data and react quickly to customer needs in the wake of the Covid-19 pandemic.

“When the lockdown happened and supermarket shelves remained empty due to increased demand, we started a new initiative: a platform connecting the general public with wholesalers,” Owen comments.

The platform added over 1,400 entries, and the wholesalers were able to pivot quickly and launch new services to consumers instantly. They were also able to offer other services such as Click and Collect and home delivery. Turner Price is considering offering this new consumer channel permanently.

Akeneo, which last year raised $46 million in a funding round led by Summit Partners, worked with partners Foodservice Online and iWeb in order to deploy the software.