Mastercard tackles coronavirus with Leave Nobody in the Dark campaign

Good Things Foundation, The Joseph Rowntree Foundation, The APLE Collective, Clean Slate Training & Employment CIC and Mastercard have teamed up to offer support to digitally and financially excluded people in the UK.

Their ‘Leave Nobody in the Dark’ campaign will have a particular focus on those in poverty hit hardest by the impact of Covid-19.

It will include a new self-help portal, nobodyinthedark.co.uk, for those who have limited digital skills. There will also be devices, data and digital skills support to people in poverty, through DevicesDotNow.

Helen Milner, CEO, Good Things Foundation, comments: “Covid-19 has exposed and exacerbated the links between digital exclusion and poverty.”

“Too many people are locked out of online savings, help with debt, and essential support because of digital exclusion and data poverty. As part of this cross-sector coalition, we’re committed to changing this, so nobody is left in the dark.”

Kelly Devine, Divisional President, Mastercard UK & Ireland, adds: “When people thrive, economies thrive. To recover from Covid-19 in a long-term, sustainable way, we have to make sure that everyone is included. Helping people access the digital economy, and feel confident in doing so, is a critical part of that.”

“There is no more crucial time to ensure that everyone is connected and has access to the digital services and resources that they need. Now is the time to act, to ensure nobody is left in the dark.”