Woolrich deploys Fluent Commerce omnichannel tech

American outdoor clothing brand Woolrich is working with distributed order management platform, Fluent Commerce, to boost its omnichannel capabilities in Europe.

Federico Manno, GM Global DTC & Digital, Woolrich, says: “Covid-19 has seen a massive explosion in customer preferences for online shopping and home delivery at speed.”

“These enhanced capabilities mean we can be flexible and fast in managing our e-commerce orders while developing a true omnichannel experience for our customers that makes us even more convenient and easy to shop with.” 

He adds that the retailer selected Fluent Commerce’s technology due to “the ease and speed of setting up home delivery with the option to easily expand to multi-warehouse, multi-shipping in future, introducing further omnichannel capabilities including the easy integration of more third-party systems”. 

Sign up for our free retail technology newsletter here.