Zalando taps GoodData analytics platform
Online fashion platform Zalando is using GoodData technology for the launch of ZMS Insights.
“If we can empower our partners, we enable them to grow sales on our platform, while also benefiting customers who will receive a wider selection,” says Cody Alton, ZMS Insights Senior Product Manager. “We are enriching our partners with data so they can take action.”
“Retail e-commerce companies can achieve more with data analytics to drive business forward, increase supplier engagement, and create new revenue streams from data they already collect,” says Zdenek Svoboda, Co-founder and VP of Product, GoodData.
“Our technology enables deep insight that will help drive e-commerce to new heights, especially in a world impacted by a pandemic.”
Several ZMS Insight customers have already designed products and plans based on data insights. Zalando expects more than 1,000 brands to use the tool by the end of the year.
