Auto Trader accelerates digital transformation with Looker tech

UK automotive marketplace, Auto Trader, has implemented Looker’s analytics platform as part of its wider digital transformation initiative.

“A fundamental shift in the process of buying and selling cars driven by technology, means the volume and the variety of data that we're collecting is ever increasing.” says Edward Kent, Principal Developer, Data Engineering at Auto Trader.

“With Looker, we can better manage this large volume of data and ensure that our employees and customers have access to the trusted metrics they need to make decisions and ultimately, deliver a superior buying experience for our end users.”

At the core of Auto Trader’s architecture is Google BigQuery. By centralising its data in the cloud and deploying Looker on top, it says that the business can now empower internal users to access and use data to make better decisions and provide external retailers with insights while also serving intelligent recommendations to its customers.

Shortly after Looker was implemented, Auto Trader’s data team built performance dashboards for the sales team to help the business to have more data-led conversations with its retail customers. These tools enable analysis and visualisation of key performance indicators for ads, including search appearances, views, quality, and leads.

John O’Keeffe, Director of Looker EMEA Sales at Google Cloud, comments: “With retailers pivoting to digital channels, Auto Trader has accelerated its digital transformation, in order to provide a best-in-class customer experience online. We’re proud to help it harness the power of data, through its multi-cloud environment, as it continues to redefine the car buying and selling process.”