RFID firm PervasID brings in former Liberty and C&A executive Guy Hipwell as Non-Executive Director

RFID specialist PervasID has announced the appointment of Guy Hipwell as Non-Executive Director.

Hipwell has held senior roles with retailers including Harrods, Liberty, Arcadia Group, BHS, and C&A.

He built the first transactional websites for Arcadia Group in the UK during the 1990s. He went on to lead major digital initiatives at Harrods and was part of the leadership team that supported the transformation of Liberty before its sale in 2010. His international experience includes building digital operations for fashion retailers in Germany and Austria and running C&A’s pan-European omnichannel business.

Hipwell has also served as an advisor to several high growth SMEs, particularly in the tech, cybersecurity, and defence sectors.

PervasID Launches TrackMaster – Bringing Retailers World’s Most Accurate Near-Real Time Inventory Location Tracking

Near 100% Accurate Battery-Free Inventory Tracking System Rolling Out with Major Retailers pic.twitter.com/vrBGAdQ6gN

— PervasID (@PervasID) October 19, 2023

He says: “I’m excited to be joining PervasID at such a pivotal time. Having worked with retailers of all sizes and across multiple markets, I understand the constant pressure to improve customer experience while protecting profitability.”

“Its technology is truly world class and directly tackles these challenges in a way that hasn’t been seen before. I’m looking forward to working with the team to help more retailers unlock the full value of its capabilities.”

Peter Oram, CEO at PervasID, says: “We’re delighted to welcome Guy to the board. His knowledge of retail, combined with hands-on experience scaling fast growth tech businesses, will be a tremendous asset to PervasID as we build on our strong momentum. His strategic insight and commercial pragmatism will play a key role in helping us unlock the next phase of growth.”

2025 RTIH INNOVATION AWARDS

RFID will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.