Kingfisher adds new positions as it builds a digital team

Home improvement retailer Kingfisher has hired Sienne Veit as Group Digital Product & Platform Director and Tom Betts as Group Data Director.

The former joins from the John Lewis Partnership, where she was Digital Director. The latter will come onboard in September from the Financial Times, where he was Chief Data Officer.

Both positions are new to Kingfisher and, according to a press release, are “in recognition of the vital roles that e-commerce and Big Data will play in the delivery of its new strategy”.

This will see the company invest in digital technology to build new customer propositions and drive growth across its retail operations throughout Europe, which include B&Q and Screwfix in the UK and Castorama and Brico Dépôt in France.

JJ Van Oosten, Kingfisher’s Chief Customer & Digital Officer, says: “I am delighted to welcome Sienne and Tom to the digital team we are building here at Kingfisher. They will both bring significant experience to the business as we accelerate our data capabilities and e-commerce proposition for our customers.”