AO picks Peak as it invests in AI technology
Online electrical retailer AO has announced an artificial intelligence partnership with Peak.
It will initially be utilising Peak’s system to generate data for its mobile business, AO Mobile.
Also of interest: Interview: Dave Ashwell, MD, AO Logistics
David Lawson, MD at AO.com, says: “Working with Peak will enable us to improve the way that we use our data when serving our mobile customers.”
“We are still relatively new to the mobile sector, after launching AO Mobile at the end of 2018 and we believe by using AI, we will be one step closer to creating a game-changing proposition for all of our customers as part of our One AO strategy.”
Tom Summerfield, Retail Director at Peak, comments: “AI is no longer a ‘nice-to-have’ for retailers, but a business essential, and we're seeing a trend where many businesses are starting to turn and face this now.”
“Businesses can use AI to make data-driven decisions quickly and effectively to improve the way they communicate and interact with their customers. Peak will help AO to achieve and maintain agility across its value chain in the name of delivering a great customer experience.”