Nike brings House of Innovation concept to Paris

Nike is opening a third House of Innovation, situated at 79 Avenue des Champs-Élysées in Paris.

Over four ﬂoors and some 26,000 square feet, this will give access to Nike’s best innovations, athlete storytelling and experiences. It lines up alongside flagship stores in New York and Shanghai.

"When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world," says Heidi O'Neill, President of Consumer and Marketplace.

"The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one of a kind experiences, serving them in an incredibly personal way.”

Further details here.

Job cuts

In June, Nike announced that coronavirus pandemic-related job cuts would cost it between $200 million and $250 million as it refocused on selling directly to consumers.

The company, which also recently revealed a new phase in its e-commerce push called the Consumer Direct Acceleration, said that the move was “expected to lead to a net loss of jobs across the company,” resulting in the one-time charge. It declined to reveal how many positions would be eliminated.