Aldi UK adds audio prompts to traffic light system

Aldi UK has worked with the Royal National Institute of Blind People (RNIB) to test out the addition of audio prompts (beeps) to its traffic light entry system.

The aim here is to help blind and partially sighted customers safely enter its stores and maintain social distancing.

The retailer, along with its supplier Ocucon, is implementing the trial in its Goldthorpe store in South Yorkshire.

Richard Thornton, Communications Director at Aldi UK, says: “We are always looking at how we can enhance the shopping experience for our customers and ensure government guidance is strictly followed.”

“We are pleased to have worked with RNIB and Ocucon to trial audio prompts within our traffic light system to help visually impaired customers shop safely with us, and we will continue to review this.”

Strategic Accessibility Lead for RNIB, Marc Powell, comments: "Social distancing has turned the world upside down for people with sight loss. Not only has it prevented many people from being guided effectively, but many of the indicators to aid social distancing are visual in nature, making them inaccessible for people who are blind or partially sighted.”

“It’s fantastic that Aldi has recognised these challenges and worked with us to provide an audible addition to its current traffic light system, enabling it to become accessible to customers with sight loss."