Bomboogie deploys Kooomo e-commerce platform
Urban clothing brand Bomboogie - part of the Space 2000 group - has wrapped an e-commerce project.
Kooomo worked with Space 2000 and design agency partner, Studioworx, to create both a corporate website for the company, as well as a bespoke e-commerce site which offers its whole product range in multiple languages.
Click and Collect functionality was integral to the design. Another way of appealing to its Millennial customer base was to offer a ‘cash on delivery’ service, something that was a big plus to those not able to pay with credit cards.
Space 2000 Digital Communications Manager, Giulia Mattiello, says: ‘’The speed to market was something that really stood out for us. Other e-commerce platforms were giving us months of lead time. With Kooomo and Studioworx the project was set up and selling in less than a month.”
“Kooomo’s partner ecosystem has been a life-saver. We have been able to access a network of experts across all sectors of e-commerce which has helped us maintain control of every aspect of our business. For instance, the one-click MailChimp integration has allowed us to set up and send promotional emails to our entire database,” he adds.
The Kooomo platform has also facilitated an improved delivery network. “Last week I activated the courier service to DHL across all of our brands and it took less than three hours,” Mattiello comments.
Although initially handled by the Kooomo Services team, Space 2000 now employs six e-commerce specialists to manage all of its branded e-stores. The Kooomo platform handles all orders and payments while Space 2000 concentrates on marketing and customer service.
“By investing in digital we have grown by 47%. Our combined Google AdWords and SEO campaigns have led to an immediate return on investment which has helped us to capitalise on our products’ popularity.”
