Ideal Shopping Direct overhauls corporate site

Ideal Shopping World has launched a new corporate website.

“I am so damn proud to be apart of this remarkable company and to be working with talented individuals who are pushing the boundaries of e-commerce and product demonstration,” Glen Richardson, CMO and CTO, and 2020 RTIH Innovation Awards judge, said in a LinkedIn post.

Ideal Shopping Direct is one of the UK’s leading multi-channel home shopping retailers, selling via its TV channels and the internet. Its flagship TV channel is Ideal World (Sky, Freeview, Freesat and Virgin).

This is supported by Create and Craft (Sky, Freeview and Freesat), Ideal Extra and Create and Craft Extra (Sky/Freesat). In July 2018, the business was acquired by Aurelius Alpha, a subsidiary of Aurelius Equity Opportunities.

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