Ted Baker deploys OneStock ship from store tech
Ted Baker says that it has fulfilled an extra 101,000 online orders in one year, following a new initiative which sees a proportion of orders packed and shipped by stores.
The British fashion and lifestyle brand is partnering with OneStock on the project.
“OneStock’s capabilities are enabling us to broaden the e-commerce offering in our stores, driving margin through extra sales along with the improved management of our total inventory,” says Clare Harrison-Empson, Director of Operations at Ted Baker.
“Results in the first year have exceeded our expectations, and the OMS continues to be a real success. Ship from store is now a must-have for every omnichannel retailer.”
Ted Baker is laying claim to fewer stockouts, an increase in the number of items sold at full price, and a reduction in seasonal markdowns. Logistical costs relating to order fulfilment are also less.
Last December, 30,000 orders, equating to 13% of total UK e-commerce turnover for the period, were fulfilled by stores. Prior to the introduction of OneStock’s technology, these orders would have been lost.
In addition, Ted Baker has seen an increased demand for Click and Collect, which is part of OneStock’s OMS (order management system) cloud suite. Five months after launch, orders multiplied six-fold, and gave staff the ability to up-sell during customer visits.
The retailer is now looking to expand its use of OneStock’s technology internationally.
