Asda Stevenage store tests wine recommendation kiosk

Asda has launched a wine recommendation kiosk at its innovation store in Stevenage.

Customers answer a few questions on their likes and dislikes and then, using AI, the display will identify wines to suit their palate.

Do you ever have a customer ask you for a wine recommendation and you're not sure where to start? Our wine recommendation kiosk is here to save the day, customers answer a few questions on things they like/dislike and then using AI, the app will identify the wines that best suit their palate! 🍷 🍾 #asda #wine #asdastevenage #retailinnovation

Asda, which earlier this year launched a new sustainability store in Leeds and is involved in various “test and learn” initiatives under CEO Roger Burnley, is trialling a number of technologies at Stevenage.

These include 3D holograms and electronic shelf labels, further info on which can be found here.

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