BUT faces new retail reality with Openbravo tech

French retailer BUT has deployed Openbravo’s Store solution across 310+ stores.

“Openbravo has been key to helping us execute our vision of the type of customer service and shopping experience we want to deliver,” says Max Dragone, CIO at BUT.

“In the stores, it allows us to provide more personalised and convenient experiences with a lighter and much more flexible IT infrastructure.”

“It also helps us to better fulfil our growing volume of online orders and prepare the stores to support a variety of omnichannel scenarios more efficiently.”

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Nos super offres du moment n'attendent plus que vous, c'est le moment d'en profiter ! ⬇ #Soldes2021

— Magasins BUT 🛋️ #Soldes2021 (@But) January 20, 2021

“We’ve been able to offer BUT a solution that equips its stores with the tools they need to better prepare for the new retail reality, while providing a significant increase in IT agility thanks to our mobile and web-based platform,” comments Bruno Menteaux, General Manager for France & Northern Europe at Openbravo.

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