Critizr acquires social conversation tech startup ServiceDock
French customer interaction management specialist, Critizr, has announced the acquisition of Dublin-based retail customer experience and messaging startup ServiceDock.
Critizr says that the deal, completed at the end of December for an undisclosed sum, will strengthen its position within UK and Irish markets.
Also of interest: Interview - Nicolas Hammer, Co-founder and CEO, Critizr
ServiceDock was founded in 2016 to help retailers and physical stores build stronger relationships with customers across web, mobile and social messaging.
It raised €500,000 of early investment and signed up brands such as Woodie’s, Musgrave and Esquires Coffee to use its solution.
Critizr will now integrate ServiceDock into its Connections platform for a joint client base, with ServiceDock Co-founder Oisin Ryan and Tech Lead Lourenco Ferreira joining the Critizr business as consultants.
Aurélien Dubot, Critizr’s VP of Marketing, says: “The challenge for businesses today is how to keep pace with the rapidly changing array of digital channels people now use to talk to the brands they shop with, as well as the sheer volume of messages they have to manage.”
He adds: ‘Our acquisition of ServiceDock is an exciting next step in providing the best solution on the market for our clients to meet this challenge.”
“At a time when our world is becoming increasingly message centric and the customer journey ever more sophisticated, we’re thrilled to be teaming up with them.”
“They are a company that shares our ethos and commitment to creating simple, effective ways for brands to facilitate real-time conversations between local staff and customers, for the best customer experience possible.”
“Together we will drive a dynamic next wave of convenient, interactive and personable store conversations for our clients in the UK and globally,” he concludes.
