Netflix Hub at Walmart digital storefront goes live

The world’s largest retailer and streaming service have opened an online store.

Netflix Hub at Walmart is pitched as the  "biggest online retail destination for Netflix consumer products in the US." 

It includes a Stranger Things music collection and action figures, Squid Game apparel, Cocomelon dolls and an Ada Twist lab playset.

It also promises customers “exclusive experiences to engage with popular Netflix shows in innovative ways.”

For example, a crowdsourcing opportunity called Netflix Fan Select will allow fans the opportunity to vote for merchandise they’d like to see from favoured Netflix shows. And then Walmart merchants will bring them to life.

“More than just the go to destination for your everyday needs, Walmart is now the official one stop shop to bring your favourite Netflix stories home. Go grab your Walmart snacks, new Netflix merch and snag the best seat on the couch,” says Jeff Evans, Executive Vice President, Entertainment, Toys and Seasonal, Walmart U.S.