Netflix partners with Shopify for online store launch

Amazon recently made a major move from retail to streaming, when it announced a deal to buy MGM, and now Netflix has gone in the opposite direction.

Netflix already has licensing deals for hundreds of products based on its original programming, sold by the likes of Target, Walmart, Amazon, H&M, and Sephora.

And it has now launched Netflix.shop, initially in the United States, with a view to rolling it out to international markets in the coming months.

Lupin Part 2 premieres in 12 hours!

Until then, here are two very important new photos of @OmarSy pic.twitter.com/SFMnrkVJeH
— Netflix (@netflix) June 10, 2021

Developed with Shopify, it will sell limited edition products on a regular basis, in addition to products available at retail stores through its partners.

Josh Simon, Netflix’s VP of Consumer Products, says that the site is “an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience.”

Exclusive merchandise based on The Witcher and Stranger Things is coming soon, as well as new Netflix logo-wear from Japanese fashion house BEAMS.

Products debuting this month are streetwear and action figures based on anime series Yasuke and Eden, as well as limited edition apparel and decorative items inspired by French thriller series Lupin in collaboration with the Musée du Louvre.

For the launch, Netflix.shop is introducing a collection of anime inspired collectibles from designers Nathalie Nguyen, Kristopher Kites and Jordan Bentley.