Rihanna Fenty Skin and Fenty Beauty brands jump to Shopify Plus

Singer and entrepreneur Rihanna’s Fenty Skin and Fenty Beauty brands have migrated their e-commerce stores from Salesforce Commerce to Shopify Plus.

Shopify President Harley Finkelstein made the announcement on Twitter last night.

Before she was music royalty, she was a little girl obsessed with lipstick and then a woman who saw a beauty industry that was lacking inclusivity. I’m talking about entrepreneur & icon @rihanna.

Today @fentyskin & @fentybeauty join @ShopifyPlus. Welcome to Shopify Rihanna.🎉
— Harley Finkelstein (@harleyf) June 8, 2021

Fenty Beauty launched in September 2017, with the brand becoming popular for its inclusivity across skin tones and gender.

Rihanna went on to build an empire spanning the make-up, skincare, apparel and luxury goods markets.

Her most recent endeavour is Fenty Skin, which was released in July 2020.

The way y’all skin bout to be litty! I hate taking too long for zoom meetings and dem early FaceTimes 😜!! Get into this new @fentybeauty #EazeDrop Blurring Skin Tint for that instantly smooth, blurred skin. pic.twitter.com/HeULlwfT1y
— Rihanna (@rihanna) March 26, 2021

CTO

Shopify is currently recruiting for a Chief Technology Officer.

“We’re chasing a future where Shopify is the platform where commerce happens. And we’re well on our way: 8.6% of the retail e-commerce sales in the US in 2020 happened on our platform,” a job spec states.

“We got here by putting a lot of emphasis on world class engineering from day one. Long before anyone imagined the current scale of Shopify was possible, we planned for it and architected for it. This long-term focus on craftsmanship and infrastructure has been a big part of the success.”

It adds: “We’re looking for a CTO who can build internet infrastructure that powers millions of businesses around the globe. As CTO, you’ll build out Shopify’s technology platform and work closely with our CEO.”

“You’ll take the power of the internet and all it's technological progress and translate it into a long-term tech strategy that empowers entrepreneurship everywhere.”

Shopify, which has emerged as the anti-Amazon, has an engineering team of more than 2,000 people divided across product lines (such as Core, Merchant Services, Shop, and the Shopify Fulfilment Network) as well as disciplines like data science, security engineering, and IT.

“We have a strong bench of VPs leading each area. To meet our ambitions, we’ll grow our engineering team drastically over the coming years, and you will lead the charge,” the job spec says.

“We made wise early platform decisions that have generated technology surpluses and helped us get us where we are.”

“Covid has accelerated the world of retail forward by 10 years and we were equal to the challenge. Now, we’re building back up a technology and infrastructure surplus to power future opportunities,” it continues.

Due to international growth and the coronavirus pandemic, Shopify has committed to a ‘Digital by Design’ work environment. That means its developers can work from anywhere, periodically gathering in person.

“We’re not going back to 2019. To maximise these benefits, our CTO has to be comfortable addressing the challenges of this work style and helping scale a company that is now headquartered on the internet,” the job spec concludes.