Card spending rises as Covid-19 powers new shopping habits

Despite a decline in the amount spent on credit card purchases last year as a result of the global coronavirus pandemic, overall spending continued to grow, according to research by RBR.

Although this growth was very slow compared to recent years, consumers continued to shift their purchases from cash to debit cards.

RBR’s report shows that while credit card expenditure declined by 8%, spending on debit cards increased by 6%, leading to overall growth of 1%.

Growth in debit spending was especially high in Japan, driven by increased issuance of international debit cards, which are far more widely accepted within the country than domestic debit cards.

The decline in credit card spending was largely a result of a lack of cross-border and travel and entertainment purchases, which are more common among credit cards.

At the same time, concerns about Covid-19 saw consumers turn to debit cards – and particularly contactless cards – at the expense of cash.

While consumers increasingly made the choice to use cards when they had the opportunity to visit retail outlets in person, last year’s global lockdowns also provided a boost for e-commerce.

Not only did this lead to an increase in online grocery shopping, enforced time at home also saw more spending on streaming services such as Netflix. e-commerce was particularly strong in Greece, where consumers are increasingly supporting domestic online merchants.

RBR’s study shows that, in 2020, e- commerce accounted for 22% of total global expenditure, compared to 16% in 2019.

As economies around the world begin to recover and retail outlets return to a more normal situation, growth in spending will continue.

RBR forecasts growth of 17% in card expenditure in 2021 as a significant bounceback is expected. From 2022 onwards, growth will return to similar levels to those seen before the pandemic.

RBR’s Daniel Dawson says: “Cardholders across the world changed their habits as a result of the pandemic, embracing contactless and e-commerce. Now that this genie is out of the bottle, it is unlikely to go back in.”

Featured