Terrys launches Shop by Colour online service
Home furnishings retailer Terrys has unveiled a new online immersive experience, which tailors shopping specifically by colour palette.
The family run business has a store in Staffordshire and an e-commerce site which serves customers across the UK.
Its Shop by Colour offering is the result of Terrys experiencing a surge in on-site searches for colour related terms.
It brings together the most popular colours that customers regularly search for.
The online hub includes individual categories which incorporate the full Terrys offering for each specific shade, inclusive of curtain fabric, made to measure curtains, made to measure blinds, ready-made blinds, bedding and cushions.
Where previously a customer may have needed to navigate between several different categories to be able to view different types of products in complimentary shades, this information is now available at the click of a button.
Gareth Coxall, Marketing and Creative Director at Terrys, says “It’s been a really challenging 18 months for many, and with so many of us going back to work and juggling this with everyday life, we know time is of the essence.”
“Being able to offer a unique service that we know our customers crave, whilst also making the customer journey easier, is a huge bonus for us.”
“We’re absolutely thrilled with the feedback we’ve received so far on our new shopping experience and hope that it helps in aiding our customers to achieve their dream homes.”
The initiative comes off the back of a record year in sales for Terrys, with the retailer posting a 109% yearly increase in revenue during early 2021, following a rise in demand for homewares throughout the UK’s various coronavirus lockdowns.
