Ellie Goulding and Jax Jones tap new Spotify Shopify sales channel
Musicians can now sell directly to their fans on Spotify using the Shopify e-commerce platform.
By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and showcase products of their choice directly on their Spotify profiles.
Ellie Goulding and Jax Jones are among the first UK artists and Shopify merchants to take advantage of this new channel.
“Thousands of artists already choose Shopify as their commerce platform, and now we’re bringing fans and musicians even closer together with the launch of the Spotify channel,” says Amir Kabbara, Director of Product, Shopify.
“Artists today are entrepreneurial. They’re building multifaceted brands and businesses, and now we’re making it easier for them to meet fans where they are.”
“By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce.”
“For many fans, Spotify is the primary way they interact with an artists' music, and we are excited to give artists a new way to capitalize on that moment,” comments Camille Hearst, Head of Spotify for Artists.
“We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more.”
“The integration of Shopify's powerful backend for powering commerce presents a significant step forward in our efforts to help artists maximise additional revenue streams and give them agency over their careers.”
