Fashion shoppers seek retail tech solutions for improved experiences

Three-quarters of fashion shoppers want retailers to offer more technology solutions, with self-checkout (32%), curbside pickup (26%), and mobile payment compatibility (22%) topping the list, according to research from Avery Dennison and GWI.

5,056 fashion buyers across the US, UK, France, Germany and China were surveyed for this.

Over half of global shoppers said that receiving a personalised offer on their phone to use in-store would increase their likelihood of visiting a physical shop.

44% stated the same thing about digital experiences in-store, such as the ability to scan a QR code for product information, and 40% said that connected/smart fitting rooms would motivate them to visit.

Globally, over 60% of fashion buyers wanted more transparency about where their clothing had come from and how it was made. More than 40% of consumers surveyed in the US, 50% in Europe, and almost 70% in China would like access to this information.

Mike Colarossi, Vice President, Product Line Management, Innovation and Sustainability, RBIS at Avery Dennison, says: “We believe the need to bridge the on and offline experience is greater now than ever.”

“Intelligent labelling of apparel can do that by driving the omnichannel, enhancing transparency and enabling solutions to some of the industry’s most vexing sustainability challenges.”

“The garments we wear can become a lot smarter; they just need to be connected.”