Carrefour deploys WhatsApp in Critizr Connection functionality
Customer interaction management specialist, Critizr, has announced the launch of WhatsApp within its Critizr Connection platform.
Responding to the growing need of brands to build proximity between store managers and their customers, the new feature will be rolled out for Critizr Connection’s 60,000+ retail users across Europe.
The functionality will initially be deployed in all hypermarkets for Critizr's flagship customer, Carrefour.
For users, it will mean that store managers can quickly and easily connect with shoppers to improve customer experience and loyalty as part of their day to day role.
Whatsapp messaging is integrated into the familiar Critizr platform interface which centralises messages and reviews for the shop floor and back office.
Store managers are notified instantly when a Whatsapp message arrives and they can respond directly within the platform. Unlike email exchanges, fast, real-time conversations are facilitated – with less waiting time and risk of misunderstanding.
Finally, people enjoy connecting with brands in the same way they do with friends and family, via an app that is deeply rooted in their everyday lives.
Thibaut Carlier, CPO and Co-founder, Critizr, comments: "With the launch of WhatsApp in Critizr Connection, we are giving customers the opportunity to have their favourite brands in their pocket. This is a giant step forward for retail transformation.”
“We want to bring local engagement back to life and make it easier for store teams to manage customer interactions.”
“Giving them the ability to engage with their own customers via WhatsApp is about joining customers in their daily lives. We are very proud to support and accompany many of the world’s leading retailers in this process.”
2021 RTIH Innovation Awards
RTIH recently announced Critizr as sponsor of the Best Coronavirus Innovation category at the 2021 RTIH Innovation Awards.
The pandemic has had a major impact on the way that we shop and the way that retailers operate.
This award will go to the company who has best turned to technology to solve the challenges presented by the Covid-19 era, improving in-store and/or online experiences for both staff and customers.
Last year, Ocucon emerged triumphant, impressing our judging panel with Occupi by Ocucon, an intelligent occupancy management system that allows retailers to remotely monitor and manage the flow of shoppers in and out of their stores – coordinated via signage, CCTV and door entry and closing systems.
To be in with a chance of joining them in our hall of fame, click here.
